KFC India has launched a fresh campaign for its Dunked range, roping in comedian and actor Vir Das to inject humour into what the brand calls life’s everyday “dry problems.” The digital film sees Das tackling familiar irritations from uninspiring social lives to career stagnation offering cheeky, exaggerated fixes delivered in his signature style.
The narrative reframes routine boredom as the real villain, suggesting that the answer isn’t found in horoscopes, affirmations, or vision boards, but in making bolder, more indulgent choices much like sampling KFC’s latest menu additions.
Structured around a set of fast-paced vignettes, the film features Das responding to complaints such as “my social life is dry” and “work life is dry” with irreverent advice designed to keep things light and relatable. Overall, the campaign signals KFC’s move away from playing it safe, leaning instead into spontaneity, flavour-packed offerings, and a distinctly playful tone.