As India prepares for a high-stakes cricket season, Oreo is rallying fans across the country with a new initiative titled ‘Dream for the Team’ a campaign built on the idea that shared belief and collective optimism can make a difference. Inviting supporters to come together and back Team India in their own way, the brand positions itself not just as a sponsor, but as a fellow fan.
To front the movement, Oreo has partnered with Rohit Sharma not in his role as a star cricketer, but as a passionate supporter who champions the power of dreaming together. The campaign urges millions of Indians to channel their hopes for the team through everyday moments, one Oreo cookie at a time.
Cricket has long been a cultural glue in India, and Oreo has previously tapped into that passion with playful campaigns such as ‘Bring Back 2011’ and ‘Oreo Bola Mat Bol’. This year, with Team India facing intense pressure to defend its title, the brand aims to go beyond cheering and turn fandom into active participation.
Explaining the thinking behind the initiative, Nitin Saini, Vice President Marketing, Mondelez India, said the campaign was designed to give fans a tangible way to contribute their positivity. By combining product innovation, technology and storytelling, Oreo hopes to transform routine snacking moments into a nationwide expression of belief and togetherness.
At the centre of the rollout is a film featuring Rohit Sharma as the quintessential Indian cricket fan. Seen sharing his dreams for the team, Rohit is initially mistaken for offering strategic advice before a child reminds him he is no longer leading on the field. His reply sums up the campaign’s spirit: you don’t need to be in the team to help India win you just need to dream for them.
Rohit added that what appealed to him most was the reminder that every supporter’s faith counts, and that when millions unite with positive intent, that collective energy becomes powerful.
The initiative also introduces 16 specially designed Oreo cookies inspired by iconic moments in cricket sixers, yorkers, centuries and more. By scanning these designs, fans can log their wishes for specific players and outcomes, which then appear on a live digital “dream wall” tracking hopes alongside the team’s progress. Fulfilled dreams could unlock match tickets, merchandise, exclusive experiences and digital rewards.
Rolling out across roughly 250 million packs nationwide amounting to over a billion dream-themed cookies the campaign will be promoted through television, digital platforms, outdoor media, social channels, e-commerce tie-ins and cricket broadcast integrations. In-store activations and shelf takeovers are also planned to catch shoppers’ attention.
Adding a visual twist, Oreo has launched a limited-edition ‘Dream Blue’ pack with blue crème biscuits, swapping its signature white filling for a colour associated with Team India symbolising the brand’s commitment to stand shoulder to shoulder with fans.
With ‘Dream for the Team’, Oreo once again blends pop culture, product design and participation, turning cricket season into a massive, shared fan movement.