OPPO India has partnered with Sony LIV as the Co-Presenter of Shark Tank India Season 5, marking a collaboration driven by a shared belief in creativity, self-expression and entrepreneurial courage. Through this association, OPPO brings its brand philosophy, Make Your Moment, to one of India’s most influential platforms for innovation, reinforcing its commitment to empowering young dreamers, founders and changemakers.
Over the years, Shark Tank India has grown beyond a television format to become a cultural movement, spotlighting entrepreneurs from across the country and making the startup journey more aspirational and accessible. OPPO’s association aligns with the show’s spirit of bold ideas and personal ambition, positioning technology as an enabler for those building the future.
The partnership was officially announced at an experiential event held on the Shark Tank India set in Mumbai. The event was attended by key stakeholders including Ranjana Mangla, Head of Ad Revenue at Sony LIV; Goldee Patnaik, Head of Communications, OPPO India; and Sharks Ritesh Agarwal (OYO Rooms) and Shaily Mehrotra (Fixderma India), among others.
Speaking on the collaboration, Goldee Patnaik said the partnership brings together technology and entrepreneurship on a powerful national stage. She added that while Shark Tank India offers visibility to bold ideas, OPPO supports individuals with solutions that help them create and express their own stories.
As the show enters its fifth season, OPPO’s role goes beyond traditional sponsorship, signalling a value-led collaboration that celebrates innovation and impact. Season 5, premiering in January 2025, will feature a mix of returning and new Sharks, continuing the show’s legacy of inspiring India’s next generation of entrepreneurs.