WPP has introduced WPP Open Pro, an advanced edition of its AI marketing platform designed to let brands of all sizes independently plan, create, and publish campaigns. The platform democratizes access to WPP’s AI tools, enabling marketers to build data-driven strategies, generate on-brand content at scale, and deploy campaigns seamlessly.
CEO Cindy Rose said the launch marks a major step in WPP’s AI-led transformation, expanding its market reach and putting “AI advantage directly into the hands of more brands and businesses.”
Built on WPP Open, the new platform integrates three key functions — AI-powered planning, content creation, and campaign publishing — into one interface.
CTO Stephan Pretorius added that WPP Open Pro delivers “outcomes, not just assets,” offering clients, performance marketers, and emerging brands enterprise-grade tools with speed, control, and scale.