Gateway To The Media Industry Insights
Gurgaon, India – September 16, 2026: Digital ShoutOuts Media, a leading digital innovation and advertising intelligence company, has announced the launch of Audience Base AI Ads, an India-built platform designed…
The new frontier model brings advances in computer use, coding, cybersecurity, science and complex professional workflows OpenAI has introduced GPT-6 Astra, its latest frontier model, describing it as its most…
OpenAI has announced the launch of ChatGPT Ads in India, expanding its advertising programme to one of ChatGPT’s largest and most active markets. The ads will initially roll out to…
Gurgaon, India – May 2026: Digital ShoutOuts Media, a digital innovation and advertising intelligence company, has announced the launch of AQI (Attention Qualified Impressions), a proprietary attention intelligence framework developed…
LS Digital has introduced QuarkAssist, a modular data platform under its DataQuark vertical, aimed at helping enterprises bring together fragmented data and activate it seamlessly across business functions. As organisations…
The opening session of the India AI Impact Summit at Bharat Mandapam was less ceremonial and more declarative. Inaugurated by Narendra Modi, the summit positioned India not just as a…
Publicis Groupe India has unveiled Publicis Digital Experience (PDX), a new unified offering designed to help brands tackle their most pressing middle- and post-funnel challenges through AI-first, outcome-driven solutions. Built…
WPP has launched Agent Hub on its AI-powered marketing platform, WPP Open, positioning it as an internal app store that gives clients and teams access to advanced agentic AI capabilities.…
Kansai Nerolac Paints has rolled out a new Gen AI–powered digital campaign for Nerolac Perma NoHeat, its heat-reduction coating developed to combat rising temperatures across India. The two-film campaign has…
Publicis Groupe has officially stepped into its milestone 100th year and is commemorating the occasion with a powerful message rooted in its history: perseverance. To celebrate the start of its…
Industry leaders have joined hands to establish the Artificial Intelligence Association of India (AIAI), a dedicated body aimed at promoting the responsible development and use of AI across the country.…
Coca-Cola’s 2025 global holiday campaign, “Refresh Your Holidays,” blends nostalgia with innovation, celebrating the unseen givers of the season through heartwarming films powered by AI. The campaign revives the iconic…
WPP has introduced WPP Open Pro, an advanced edition of its AI marketing platform designed to let brands of all sizes independently plan, create, and publish campaigns. The platform democratizes…
Havas and Horizon Media have launched Horizon Global, a $20 billion joint venture aimed at redefining global media for the AI era. Headquartered in New York and spanning 100+ countries,…
Bengaluru, September 18, 2025: “AI is the transformational change of our generation. Just like mobile or social media, it impacts everything under the sun,” said Harshil Mathur, Co-founder & CEO…
At its second annual Business Summit in Mumbai, WhatsApp introduced a host of new features aimed at helping businesses in India strengthen customer connections, simplify operations, and drive growth. The…
Silverpush has introduced AI-driven upgrades to its contextual intelligence platform, Mirrors, designed to make advertising more efficient and performance-driven across YouTube, CTV, TikTok, Meta, and programmatic channels. The update features…
1) AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? I approach AI in advertising with cautious optimism. Its strengths are undeniable: personalization at scale, rapid execution,…
Meta has begun rolling out its new AI-powered feature, Imagine Me, on Instagram, Messenger, and WhatsApp in India. The feature lets users create personalized images of themselves by messaging @Meta…
At Cannes Lions 2024, Meta announced a major upgrade to its generative AI suite for advertisers, aimed at boosting creative output, brand consistency, and audience engagement. Key innovations include: AI…
Integral Ad Science (IAS) has introduced new AI-driven contextual category reporting for Meta platforms, expanding measurement capabilities across Facebook and Instagram Feed and Reels. This launch enhances IAS’s ongoing partnership…
NumberEight has partnered with Katz Digital to enhance podcast advertising through AI-powered, ID-less audience targeting. Katz, which offers access to over 300,000 shows via its PodKatz network, will integrate NumberEight’s…
1. AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? We are at the threshold of one of the most powerful shifts in the history…
Meta is deepening its support for India’s media agencies by promoting AI, Reels, and Business Messaging to drive growth and digital transformation. At the recent Meta Marketing Summit, 350+ agency…
The Writers Guild of America (WGA) is urging Hollywood studios to take legal action against tech companies accused of using copyrighted works to train AI systems. The WGA claims that…