Cindy Rose OBE to take over as WPP CEO from 1 September 2025.
WPP has announced the appointment of Cindy Rose OBE as its new CEO, effective 1 September 2025, succeeding Mark Read, who will step down the same day and support the…
Mukund Olety joins WPP to lead Coca-Cola’s creative vision in Europe.
Mukund Olety, former Chief Creative Officer at VML India, has taken on a new role with WPP, leading the creative vision for The Coca-Cola Company in Europe. Calling it a…
WPP and Vercel deepen partnership to boost AI-driven digital experiences.
WPP has expanded its global partnership with web platform Vercel to integrate its AI tools — v0 and AI SDK — into WPP’s creative workflow. This collaboration aims to speed…
WPP named Creative Company of the Year at Cannes Lions 2025.
WPP was named Creative Company of the Year at the 2025 Cannes Lions International Festival of Creativity, recognising the outstanding creative work across its agencies. WPP won a total of…
WPP and TikTok Partner to Boost Creativity with Symphony AI in WPP Open
WPP has become the first major ad agency to integrate TikTok’s Symphony generative AI tools into its AI-powered platform, WPP Open. This move enhances content creation, enabling WPP teams to…
We Are at the Threshold of a Powerful Shift in the History of Media, Advertising & Creativity- Niraj Ruparel
1. AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? We are at the threshold of one of the most powerful shifts in the history…
India’s Influencer Marketing Industry Hits ₹3,600 Cr in 2024, Set to Grow 25% in 2025: The Goat Agency x Kantar Report
Mumbai, June 11, 2025 — WPP Media’s influencer and content marketing solution, The Goat Agency, in collaboration with Kantar, the world’s leading marketing data and analytics company, has released the…
WPP CEO Mark Read to step down in late 2025 after seven years.
WPP CEO Mark Read will step down on December 31, 2025, after over 30 years with the company and seven years as CEO. He believes it’s the right time for…
Paramount ends 20-year WPP partnership, appoints Publicis amid merger talks.
Paramount has ended its two-decade-long media partnership with WPP, selecting Publicis as its new media agency without a formal review. The shift comes as Paramount prepares for a potential $8…
WPP Media launches as fully integrated, AI-powered media company.
WPP has unveiled a major strategic shift with the launch of WPP Media, a new global media company powered by artificial intelligence. This marks a significant transformation in the advertising…
WPP reshapes creative arm: Grey shifts under Ogilvy.
WPP is moving creative agency Grey under Ogilvy’s leadership as part of ongoing efforts to streamline its global operations. Grey will no longer report to AKQA Group, ending an alignment…
WPP sees slight Q1 revenue dip; India grows 5.5% on strong GroupM performance.
WPP posted a 5% drop in Q1 2025 revenue to £3.24 billion amid macroeconomic pressures, cautious client spending, and ongoing restructuring. Like-for-like revenue fell 0.7%, while revenue less pass-through costs…
WPP acquires InfoSum to enhance AI-driven marketing.
WPP has acquired InfoSum, a leading data collaboration platform, to enhance its AI-powered marketing capabilities. InfoSum will integrate with WPP’s media arm, GroupM, to enable clients to securely leverage first-party…
WPP named Heineken’s global shopper marketing & commerce partner.
WPP has been selected as Heineken’s global shopper marketing and commerce partner, expanding their collaboration across the Heineken® brand portfolio, including Heineken® 0.0 and Heineken® Silver. Led by VML Amsterdam,…
WPP wins WARC’s ‘Triple Crown’ for top effectiveness.
WPP secured WARC’s 2025 ‘Triple Crown’ by ranking first in the WARC Effective 100, Media 100, and Creative 100 lists, reinforcing its leadership in marketing effectiveness. Ogilvy topped the Effective…
S4 Capital’s Monks India appoints Grey’s Ketan Desai as MD.
Ketan Desai, a veteran with over 20 years of agency leadership, has been appointed Managing Director of Monks India, effective February 3, 2025. Desai, formerly Grey’s Chief Operating Officer, will…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Muralidhar Thyagarajan”.
With over 24 years as a media professional, the ever-evolving world of media continues to inspire and excite me. This constant transformation has ingrained in me the importance of maintaining…
WPP requires global employees to attend the office four days a week.
WPP, the world’s largest advertising agency, has announced a new policy requiring employees to work from the office at least four days a week, effective April. CEO Mark Read emphasized…
Premjeet Sodhi appointed Global Lead for Measurement & Analytics at OpenDoor.
Premjeet Sodhi has been appointed Global Lead for Measurement & Analytics at OpenDoor, WPP’s dedicated division managing Amazon’s account. Announcing the move on LinkedIn, Sodhi expressed his excitement to drive…
WPP appoints Deepa Jatkar of Wavemaker as head of its Amazon-focused unit in India.
WPP has appointed Deepa Jatkar, formerly of Wavemaker, as India head for OpenDoor, a specialized unit created to manage Amazon’s media account. Amazon’s media business, considered the “Global Media Pitch…
WPP teams up with UMG to provide music and entertainment solutions for brands.
WPP and Universal Music Group (UMG) have formed a strategic partnership to offer brands advanced audience engagement strategies using music. The collaboration merges UMG’s artists, labels, and global data insights…
WPP boosts investment in India with a new Chennai campus.
WPP has announced a new investment in India with the opening of a state-of-the-art campus in Chennai, marking its third campus in the country after Mumbai and Gurgaon. India, WPP’s…
WPP’s THOMPSON wins $1.9B, 10-year US Marine Corps contract.
WPP’s THOMPSON, part of the VML network, has secured a $1.9B, 10-year contract to continue managing the U.S. Marine Corps Recruiting Command (MCRC) Advertising Program. This long-standing partnership, which dates…
WPP partners with Roblox for immersive media and gaming for brands worldwide.
WPP has announced a global partnership with Roblox, enhancing their collaboration on interactive brand content and advertising. This alliance aims to leverage Roblox as a media channel to engage Gen…
WPP Secures Amazon Media Account Across APAC.
WPP has been awarded Amazon’s substantial media account for APAC and EMEA regions, while OMG will manage it in the Americas. This marks a significant shift for Amazon, which has…
Unilever joins forces with WPP to optimize global beauty creative for better brand impact.
Unilever has announced that it is consolidating the creative and strategic duties for its global beauty brands under WPP. WPP, which already manages key Unilever brands like Dove and Vaseline…
Ajay Mehta has been elevated as Head of Content & Creative Services for GroupM India!
GroupM, the media investment group under WPP, has announced the appointment of Ajay Mehta as Head of Content & Creative Services. Mehta, who previously served as Chief Content Officer at…
GroupM and Pacvue Introduce Unified Commerce Solution.
GroupM, WPP’s media investment group, has launched a global Integrated Commerce Management solution in partnership with Pacvue. This new solution merges GroupM’s data and expertise with Pacvue’s technology to streamline…
WPP is close to finalizing an $800 million deal to sell its stake in PR firm FGS Global to KKR.
WPP is nearing an $800 million deal to sell its majority stake in financial communications firm FGS Global to private equity firm KKR. The transaction, expected to be announced alongside…
WPP to develop generative 3D environments in partnership with NVIDIA
At SIGGRAPH, WPP showcased the next phase of its partnership with NVIDIA, utilizing the new NVIDIA NIM microservices for Universal Scene Description (OpenUSD) to create generative 3D landscapes and worlds…