Ather Energy, a leading electric scooter manufacturer, has partnered with Tilt Brand Solutions as its brand and communications agency for its upcoming product line. Tilt Brand Solutions, a Mumbai-based consultancy, is part of Quotient Ventures.

Founded in 2013, Ather Energy recently celebrated ten years of innovation in smart electric two-wheelers and contributions to the EV ecosystem in India. Their latest launch, the Rizta, designed for the Indian family, marks Ather’s entry into the family scooter segment.

Tilt Brand Solutions will develop a comprehensive creative strategy for Ather’s new products, handling brand communication planning, management, and execution.

Ravneet Phokela, Chief Business Officer of Ather Energy, expressed enthusiasm about the partnership: “We are thrilled to welcome Tilt as our agency partners as we enter the next phase of our growth journey. Joe and his team bring a potent combination of deep strategic thinking and a sharp creative approach. Together, we hope to engage with consumers in new and meaningful ways. We are super-excited about this partnership and look forward to shaping the future of mobility.”

Joseph (Joe) George, Founder and Group Chairman of Quotient Ventures, added, “We are thrilled to partner with Ather for this critical addition to their portfolio. We are grateful for their faith in us to disrupt the market and expand their reach across the nation. Working alongside such pioneers in future mobility, and such a passionate team, is both exciting and fulfilling.”

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