Cred’s new ad stars Farah Khan, who watches her face melt into a grotesque chocolate mess, following Gautam Gambhir’s earlier surreal encounters with an ice cream cone and a gorilla. True to Cred’s style, the AI-generated chaos unfolds while a brand executive looks on, and Khan keeps her cool, reminded that the campaign is already paid for.
The brand’s message is once again tucked into the absurdity: pay your credit card bills on Cred and stand a chance to win chocolates from BigBasket.
Over the years, Cred has mastered the art of bizarre, meme-worthy ads that spark curiosity and chatter. However, with shock value becoming routine, its unpredictability may now feel predictable. This leaves industry watchers and audiences alike wondering—can Cred reinvent its playbook to keep people hooked, or has the novelty worn off?