Digital travel platform Agoda has rolled out a new multi-film digital campaign titled “Amazing Hotel Prices,” fronted by well-known Indian entertainment personalities Sunil Grover, Ekta Kapoor, Chunky Panday and Varun Sharma. The campaign showcases Agoda’s competitive domestic hotel pricing with humour and high energy, while offering travellers discounts of up to 50% on select stays.
Timed ahead of India’s peak travel season, the campaign stems from a key consumer insight Indian travellers actively seek great hotel deals without compromising on comfort or convenience. Each film uses witty storytelling and playful reactions to highlight the joy of discovering unexpectedly low hotel prices, aligning with Agoda’s lively brand tone. The series has been conceptualized and executed in partnership with Collective Artists Network and is now live across digital platforms and social media.
Speaking about the campaign, Gaurav Malik, Country Director for the Indian Subcontinent and Indian Ocean Islands at Agoda, said, “With travel’s high season upon us, great hotel prices are often the deciding factor for travellers. The ‘Amazing Hotel Prices’ campaign captures that excitement — and our cast brings that sentiment to life perfectly.”
Sudeep Subash, Co-founder & CRO, Collective Artists Network and CEO, Big Bang Social added, “This campaign is about creating memorable moments rooted in real traveller behaviour. It reflects Agoda’s focus on value, ease and delight.”
Within just a few weeks of launch, the campaign has generated nearly 100 million impressions across YouTube, Facebook, Instagram, and the artists’ own social handles. The initiative strengthens Agoda’s positioning as a go-to booking platform for India’s value-driven domestic travellers, offering variety, affordability, and seamless travel planning.