Dabur has launched its latest campaign for Dabur Chyawanprash titled “Beemaar Ya Taiyyar” featuring brand ambassador Akshay Kumar. Conceptualised by McCann Worldgroup India, the campaign urges consumers to shift from treating illness reactively to building immunity proactively.
Sriram Padmanabhan, Director – Healthcare, Dabur India Ltd., said the objective is to encourage people to stay “Taiyyar” in today’s demanding world, with immunity being the core of readiness. Akshay Kumar’s disciplined lifestyle and commitment to fitness bring authenticity to this message.
Akshay Kumar added that he personally believes in prevention over cure and relies on Dabur Chyawanprash to maintain inner resilience, especially during weather transitions.
McCann India’s Chief Strategy Director, Sumeer Mathur, emphasized the role of immunity in today’s competitive environment, stating that true performance requires both talent and preparedness.
The campaign will run across TV, digital, social media, print, and OOH, urging families across India to make Dabur Chyawanprash a part of their daily immunity routine.