Asian Paints has launched a new ad campaign featuring popular comedy duo Krushna Abhishek and Kiku Sharda in their first-ever commercial collaboration. Playing bickering brothers dividing their ancestral home, the ad humorously showcases Krushna’s use of Asian Paints Tractor Emulsion, which impressively withstands the test of time—despite Kiku’s doubts and yearly bets.
Echoing the nostalgic vibe of Ambuja Cement’s iconic “batwara” ad, the campaign blends emotion and humour while highlighting the paint’s durability and four-year warranty. The ad’s release also coincides with the upcoming third season of The Great Indian Kapil Show, making it a timely and engaging prelude to the duo’s onscreen reunion.