Zomato’s new Father’s Day ad cleverly portrays dads as the original all-in-one service providers—long before apps existed. Through nostalgic storytelling, the film follows a father supporting his son over the years, with each gesture humorously linked to modern apps like Uber, Blinkit, Spotify, and Urban Company.
From delivering food to fixing appliances, the dad’s everyday acts of love are framed as the earliest forms of today’s app-based services. The ad ends on a touching note, with the son realizing it’s Father’s Day too late—only for the dad to lovingly say he’ll eat whatever his son makes.
With the tagline “Before apps, there was appa,” Zomato honors fathers as the original multitaskers, blending emotion with clever brand storytelling.