BHIM Payments App has launched the second edition of its festive campaign ‘Meethi Diwali’, encouraging users to turn everyday payments into a gesture of empowerment.
From October 1–31, users completing 10+ transactions on BHIM will help support women-led artisan businesses across India, in partnership with Aspire For Her. The initiative aims to uplift women entrepreneurs and local artisans while promoting BHIM as Bharat ka Apna Payments App.
MD & CEO Lalitha Nataraj said the campaign highlights how secure, simple digital payments can create real economic opportunities, making Diwali celebrations more meaningful through inclusion and empowerment.