Birla Estates, the real estate arm of Aditya Birla Real Estate Limited, has launched a new campaign titled ‘Built with All Heart’ in partnership with Gujarat Titans for the 2026 Indian T20 season.
The campaign is designed around the common values shared by the two brands discipline, consistency, passion and a commitment to excellence. By drawing a parallel between building thoughtfully designed homes and building a winning sports team, the initiative aims to create stronger emotional connections with consumers and fans.
According to the brand, the campaign reflects the idea that meaningful achievements are built with care, preparation and attention to detail. Through this partnership, Birla Estates wants to move beyond traditional sponsorship visibility and create more immersive, experience-led engagement.
Anitha Krishnan said that the collaboration is built on a shared “all-in” mindset, where both brands bring passion and intent to everything they do. She added that the company’s long-standing association with the T20 league has always been focused on building meaningful customer experiences rather than only driving awareness.
As part of the campaign, Birla Estates is offering exclusive fan and customer experiences, including behind-the-scenes access, player interactions, stadium tours and opportunities to participate as an official toss representative on match day. These “money-can’t-buy” experiences are aimed at creating deeper engagement and memorable brand associations.
Arvinder Singh said the campaign is a natural extension of the team’s effort to put fans at the centre of everything it does. He noted that cricket today is no longer just about the match itself, but about creating more personal and meaningful moments for fans.
The ‘Built with All Heart’ campaign will be rolled out across digital, social media and on-ground activations throughout the 2026 season, continuing Birla Estates’ association with one of India’s biggest sporting and cultural platforms.