boAt has teamed up with Blinkit for a quirky Raksha Bandhan campaign titled “The Circle of Shaq”, blending sibling rivalry with humor. The ad turns a family breakfast into a courtroom drama, where a brother, under fire from his sister’s secrets, makes a last-minute save by ordering boAt products via Blinkit.
With a delivery arriving in just 10 minutes, the campaign humorously showcases how the right gift can defuse sibling tensions. Packed with witty lines and relatable moments, the film drives home the message: knowing your sister well is the best Rakhi hack.