Britannia has introduced its new Good Day Chunkies range in two flavors—Divine Chocochip and Tropical Coconut—with the playful #EatHappens campaign. Created by McCann Worldgroup, the campaign brings the cookies to life as animated characters with big plans—until they’re inevitably eaten. Through fun 20-second films, the brand highlights the cookies’ irresistible nature and humorously celebrates the universal urge to snack. The campaign reinforces Good Day Chunkies as a feel-good, indulgent treat that’s simply too good to resist.