Mondelez India, in collaboration with Ogilvy, has launched a new Cadbury Dairy Milk Silk TV ad set in a contemporary art gallery. Targeted at teenagers and young adults, the ad depicts a couple engaging in a playful “hide-and-seek” with their chocolate bar, sharing indulgent bites and leaving them for each other to discover.
Without showing overt PDA, the commercial uses lingering glances and the classic “Kiss Me, Close Your Eyes” jingle to convey romance, positioning Silk as a catalyst for intimate, memorable moments. The campaign continues Cadbury’s tradition of feel-good, romantic advertising, blending nostalgia with a modern, relatable aesthetic.