CaratLane has released a Raksha Bandhan campaign featuring popular sibling duo Ayush Mehra and Yashaswini Dayama, showcasing a relatable and heartfelt brother-sister bond. The film captures everyday sibling moments, emphasizing the thought and care behind Rakhi traditions.
CMO Shaifali Gautam highlighted the campaign’s focus on love and nostalgia, along with the brand’s expanded international shipping to make gifting easier for families worldwide. CaratLane positions itself as a convenient, meaningful option for Rakhi jewellery gifts.