Cipla Health has launched a new campaign for its antiseptic brand Cipladine, titled “Cipladine – Aapka Fast Aid Expert,” featuring actress Neena Gupta as brand ambassador. The campaign highlights Cipladine’s fast-acting Povidone Iodine formula, which begins working in 30 seconds, positioning it as India’s No.1 trusted solution for cuts, wounds, burns, and infections.
Conceptualized by Lowe Lintas, the campaign includes a series of quirky films where Gupta plays a fast-paced, no-nonsense boss, reflecting the product’s quick action. Directed by national award-winner Vivek Dubey, the ads bring a humorous take on everyday efficiency. Executives from Cipla Health, MullenLowe, and Lowe Lintas emphasized the campaign’s focus on redefining first aid through speed and relatability.
The campaign is being promoted across TV, digital, print, outdoor, and retail platforms for maximum reach.