India, 30th September 2025: Ferrero India Private Limited, part of the global Ferrero Group, has launched a new television commercial for Ferrero Rocher’s Diwali campaign, “Add your Golden Touch”. Brand endorser Hrithik Roshan, who stars in it, captures how Ferrero Rocher elevates everyday moments into luminous festive experiences.
The film follows Hrithik’s Diwali festivities, from morning to glittering evening he greets the day “with happiness at the gate”, clutching a Ferrero Rocher box. We transition to the evening, when the house comes alive with golden sparkles, framed by a warm glow. Then the evening arrives, ‘shimmering with smiles’, every moment lit by the golden touch of Ferrero Rocher. The camera lingers on the signature Ferrero Rocher, crispy, creamy, crunchy, and wrapped in gleaming gold. The final moments show the entire family and loved ones coming together, with Hrithik’s inviting viewers to “show how much you care with the golden touch of Ferrero Rocher
Speaking about the campaign, Zoher Kapuswala, Marketing Head, Ferrero India, said, “Diwali is a season of warmth, light and togetherness. Over the years Ferrero Rocher has become an integral part of Indian families celebrating special occasions. Our new film with Hrithik Roshan beautifully captures how Ferrero Rocher can add a golden touch and make your loved ones feel special.”
In addition to this there is a consumer promotion also launched on Ferrero Rocher where Every Ferrero Rocher piece now carries a QR code for unlocking exclusive and indulgent rewards, from a limited-edition gold-plated champagne glasses set to elegant Ferrero Rocher Pyramid packs (with 96 Ferrero Rocher), and five Gold Vouchers worth ₹9,999 each.
The campaign will be amplified through an extensive outdoor activation, with striking hoardings featuring Hrithik Roshan across Mumbai and Delhi, along with a strong digital rollout on YouTube and social media to engage consumers across touchpoints this festive season.
The campaign reinforces Ferrero Rocher’s position as the emblem of memorable gifting and festive indulgence, while the TVC brings the Ferrero Rocher’s golden touch to life on screens across India this Diwali season.