Fevikwik, long known for “chutki mein chipkaaye,” has launched a digital-first campaign called KwikGPT, created by Ogilvy India. The initiative shifts the brand from instant fixes to instant creativity, encouraging consumers to experiment with quirky product ideas using AI.
Through a microsite, users can combine everyday objects to generate playful inventions like the Hit Master Pro (brush-stick combo), Broom Box (broom with Bluetooth speaker), and Cutie Board (mini cutting board for beauty lovers). The campaign is interactive, influencer-driven, and contest-led, with prizes including weekly rewards of ₹10,000 and a grand prize of ₹5 lakh.
By evolving its tagline to “chutki mein kalakari,” Fevikwik aims to tap into trends of self-expression, AI-driven creativity, and digital interactivity. Running through the festive season, KwikGPT positions Fevikwik as more than just an adhesive brand—transforming it into a cultural symbol of playful ingenuity.