Flipkart has launched a new TV and digital campaign for its quick commerce service, Flipkart Minutes, promoting the delivery of fresh vegetables starting at โน9, delivered in just 10 minutes. Inspired by the film 3 Idiots, the humorous ad portrays a typical Indian family grappling with rising grocery prices, until a Flipkart Minutes flyer offers a surprising solutionโaffordable, farm-fresh veggies at lightning speed.
Conceptualized by Leo Burnett, the campaign taps into themes of value, convenience, and quality, showcasing Flipkart’s tech-enabled supply chain and farmer partnerships. The ad is being aired in multiple languages across TV and digital platforms to reach urban and metro audiences.
Kabeer Biswas, VP of Flipkart Minutes, said the campaign reflects their goal to reimagine everyday convenience for Indian households through fast, affordable grocery delivery.