Hyundai Motor India Ltd. (HMIL) has launched a new brand campaign, ‘I Choose Hyundai,’ highlighting its diverse product lineup under the theme #IndiaDrivesHyundai. The campaign emphasizes Hyundai’s commitment to customer needs, offering a range of models, transmissions, features, and fuel options. The TVC is available in six regional languages to connect with a broader audience, showcasing Hyundai products driven by various customers for their mobility ease, service network, advanced technology, comfort, convenience, and safety.

Tarun Garg, COO of HMIL, stated that the campaign aims to enhance brand awareness and strengthen customer connections, highlighting Hyundai’s focus on quality, reliability, and peace of mind.

The campaign features various Hyundai vehicles, demonstrating suitability for all types of drivers and adventures. It will be promoted across TV, digital, and social media platforms.

Hyundai emphasizes safety with features like 6 airbags standard across all variants and ADAS in 7 models. Advanced technology includes the Bluelink connected car platform, and the company offers a wide range of SUVs, various transmission options, and multiple engine fuels. With extensive sales and service points, Hyundai ensures excellent customer support. Their digital ecosystem, including Hyundai Click to Buy and the MyHyundai App, provides a seamless online buying experience. Hyundai’s product range includes hatchbacks like the Grand i10 NIOS and i20, sedans like VERNA and AURA, SUVs like CRETA and TUCSON, the N Line for thrill seekers, and the IONIQ 5 EV for advanced electric mobility.

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