Kellanova has released a new digital film for Kellogg’s Muesli, bringing Kajol and Tanuja together to spotlight the brand’s cross-generational appeal. The campaign centres around the product’s 12-in-1 Power Breakfast concept, which blends grains, fruits, nuts and seeds to deliver variety and flavour.
Using the real-life mother daughter duo, the narrative highlights the muesli’s relevance for all age groups. The film showcases the mix of twelve ingredients including almonds, oats, raisins, cranberries and papaya positioning it as a wholesome and versatile breakfast choice.
Vinay Subramanyam, senior director marketing, Kellanova South Asia, said the aim was to accelerate consumer understanding of the product’s nutritional diversity through an impactful and relatable film.
Kellanova continues to grow its 12-in-1 Muesli range with variants such as Fruit, Nuts & Seeds, Nuts Delight, Fruit Magic, 0% Added Sugar, Millet Muesli, Choco Millet Muesli and Chocolate Muesli, supported by rising demand for convenient, nutrient-forward breakfast options.