Mumbai, September 29, 2025: Liberty General Insurance Ltd. has launched its first influencer marketing campaign, fronted by acclaimed actor Jaideep Ahlawat. Running from September to December 2025, the campaign takes a fresh, thought-provoking perspective on road rage—reminding people that peace of mind and safety should always come before anger on the road.
The campaign goes beyond just highlighting a social issue; it captures a very real tension point that millions of drivers face every day. Road rage often begins with small sparks—an abrupt stop, a wrong turn, or an impatient honk—that can quickly escalate into conflict. By portraying these everyday situations with a humorous yet meaningful twist, the film emphasizes that it is possible to choose calm over conflict when one feels secure and protected. Insurance plays a vital role here—it provides the assurance that even if an unexpected incident occurs, there is a safeguard in place to handle the consequences. This creative approach allows Liberty General Insurance to underline its brand promise: being a steady partner for customers in moments that could otherwise spiral into chaos.
Speaking on the launch of the campaign, Mr. Jayesh Khatri, President & Head – Retail Distribution & Marketing, Liberty General Insurance Ltd. said,
“Road safety is everyone’s responsibility, and in a country like India where accidents and road rage incidents are frequent, insurance plays a critical role in ensuring protection and peace of mind. This campaign uses everyday situations to remind people that staying calm is not only wiser, but also easier when you know you are backed by the right insurance partner. At Liberty, we see ourselves as more than an insurer—we are a brand that stands for trust, responsibility, and meaningful engagement with our customers and partners. Our focus has always been on building long-term relationships and creating a sense of confidence that stays with people through life’s uncertainties.”
Speaking about the campaign, Hemant Shringy, CCO & Managing Partner, Wondrlab, said,
“They’re quite right when they say Indian roads are not for beginners. Bad roads, bad drivers and bad tempers are all too real. In all of this the last thing you should have to worry about is car insurance. That’s where Liberty Insurance comes in. The ease, comfort and confidence their plans offer make a driver react calmly to an accident which would otherwise turn into road rage. And this difference is fantastically brought to life by Jaideep’s versatile performance.”
Jaideep Ahlawat’s commanding presence adds weight to the campaign’s message, while a network of regional influencers will extend the campaign to audiences across India. By engaging diverse voices, Liberty General Insurance ensures the message resonates widely, creating a powerful cultural and digital impact.
The campaign has been conceptualised and executed by Wondrlab.