Malabar Gold & Diamonds has launched the 15th edition of its Brides of India campaign, celebrating the cultural diversity of Indian bridal traditions. Featuring 22 brides and 10 celebrities including Alia Bhatt, Kareena Kapoor Khan and NTR the campaign showcases jewellery inspired by regions across India.
The collection highlights styles from Rajasthani polki and South Indian temple designs to Bengal’s intricate motifs, allowing brides anywhere to choose culturally rooted or contemporary pieces.
Chairman M. P. Ahammed said the campaign honours how modern brides blend heritage with personal expression. With this milestone, Malabar strengthens its position as a leading bridal jewellery destination offering gold, diamond, platinum and gemstone designs crafted for tradition, identity and emotional significance.