KFC has launched a fresh campaign starring Johny Lever to showcase its Great KFC Feastival menu, with meals priced at Rs 299. The film weaves together humour and variety, using Lever’s comedic talent to highlight the menu’s extensive chicken offerings.
Lever opens the video with a dramatic monologue comparing his acting “range” to the wide assortment on the Feastival menu. He then slips into multiple characters as he responds to items including the Chizza, Double Down Burger, Gold Zinger and nine-piece chicken bucket each act amplifying the menu’s value proposition.
The campaign will roll out nationally across KFC restaurants and be amplified through digital platforms, the KFC app and delivery aggregators.