Platinum Love Bands has launched its new wedding season campaign, “Unlock with Love,” through a unique social experiment that blends science and emotion to celebrate true connection.
Inspired by the scientific fact that heartbeats sync when two people lock eyes, real couples were invited to sit across from each other, their synchronized heartbeats unlocking a pair of Platinum Love Bands. The experiment symbolizes how love is often felt, not spoken — reflecting the strength, purity, and rarity of platinum.
The campaign expands through digital, social, print, and TV films, each capturing intimate stories of couples expressing love in unspoken ways. The new collection features interlocking designs, dual tones, and intricate detailing, representing two hearts in perfect sync.
Sujala Martis, Consumer Marketing Director, PGI India, said the campaign redefines love as a deep partnership, while 22feet Tribal Worldwide’s Vishnu Srivatsav added that syncing heartbeats perfectly express this silent connection. The collection is now available at leading jewellery retailers across India.