Saatchi & Saatchi India has unveiled a high-impact integrated campaign for Hero MotoCorp’s new Hero Xtreme 250R. Positioned as the fastest and sharpest in the 250cc segment, the campaign targets a new generation of riders seeking speed, style, and self-expression.
The campaign’s highlight is a dramatic brand film showing the Xtreme 250R outpacing sports cars in a gritty container yard, symbolizing a bold disruption of traditional norms. With the tagline ‘Streets Have A New GOAT’, the narrative emphasizes the bike’s top-tier performance and design.
Hero’s marketing head, Aashish Midha, described the bike as a statement of engineering and confidence, while CCO Kartik Smetacek noted the campaign stems from the insight that speed is all about bragging rights.
The campaign runs across TV, digital, print, OOH, and cinema platforms nationwide.