Sunfeast Marie Light, in collaboration with actress Jyotika, has launched a campaign encouraging couples to display both partners’ names on house nameplates—a symbolic step toward equality in relationships. After a successful run in Tamil Nadu with over 3 lakh pledges, the initiative is now expanding to Karnataka, where a survey revealed that two-thirds of households still feature only one name.
The campaign invites people to pledge support by giving a missed call and even offers customized nameplate designs for couples. Jyotika stars in the ad, where a surprise nameplate moment highlights the importance of shared recognition. ITC’s Ali Harris Shere calls it a small gesture with a powerful message: celebrating strong, equal partnerships at home.