super.money, the Flipkart-backed UPI platform, has launched a digital ad film featuring cricketer Jonty Rhodes as its “Cashback Catcher.” The campaign draws parallels between Jonty’s agility on the cricket field and today’s consumers chasing instant rewards.
The film highlights super.money’s UPI-linked co-branded credit cards, offering up to 3% cashback on every transaction, positioning it as a simple, transparent, and reliable rewards solution.
Co-founder Premanshu Singh said the campaign reflects the brand’s mission to make cashback consistent and valuable, while Creative Director Vishal Dayama emphasized Jonty’s energy in bringing humor, relatability, and consumer behavior to life.