Mumbai, 6th August 2025: This Raksha Bandhan, Sweet Truth — the much-loved dessert brand from Rebel Foods — is dishing out more than just delicious treats. With their exciting new festive campaign #ABondSoSweet, they’re celebrating the delightful, chaotic, and enchanting bond between siblings. Think indulgent dessert hampers and a plantable Rakhi that blooms into wildflowers, adding a thoughtful and eco-friendly twist to the festivities.
From playful jabs like “Even if I’m sending you this Rakhi, I’m still Mom’s favorite” to a gift box made for two (but designed to tempt you into stealing that last bite), this campaign shines a light on the sibling shenanigans, little squabbles, and sweet bribes that many of us know all too well.
Commenting on the campaign, Nishant Kedia, CMO at Rebel Foods, said “With #ABondSoSweet, we aimed to go beyond the usual gifting. It’s all about capturing the real essence of siblinghood – the teasing, the playful blackmail, the shared desserts – and packaging it in a way that tells a story. The plantable Rakhi is a meaningful touch that continues to grow long after the festival is over – just like the bond itself.”
Available in over 90+ cities across India, the limited-edition Sweet Truth Rakhi hamper features two rich desserts (choose between brownies or dessert jars), a plantable Rakhi, a sachet of roli-chawal, to make siblings chuckle, tease, and maybe even share a bite.
#ABondSoSweet Rakhi is now available to order and a limited edition Gift hamper will be live for the Rakhi weekend on Swiggy, Zomato, and EatSure, with order open ahead of Raksha Bandhan on August 9th.
About Sweet Truth:
Sweet Truth is a renowned western desserts brand under Rebel Foods, the world’s largest Cloud Kitchen company. Known for its decadent and delightful dessert offerings, Sweet Truth has carved a niche in the hearts of dessert enthusiasts. We pride ourselves on delivering high-quality, irresistible desserts that offer a comforting and indulgent experience across 330 locations PAN India
About Rebel Foods:
Rebel Foods is the world’s leading internet restaurant company, home to brands such as Faasos, Behrouz Biryani, Oven Story Pizza, The Good Bowl, Sweet Truth, Wendy’s, and more. With over 450+ kitchens across 70+ cities, Rebel Foods has developed its full-stack technology – Rebel OS – through which multiple brands are launched and scaled up in a very short period. Through the Rebel Launcher, powered by Rebel OS, the company has launched over 25+ brands and expanded aggressively all across the country. Rebel Foods currently operates 45+ brands across multiple countries – India, the United Arab Emirates (Dubai, Abu Dhabi, Sharjah) and the United Kingdom.