HUL’s Vim has rolled out a localized campaign in honor of the top cities from the Swachh Survekshan 2024–25, India’s largest cleanliness survey. Cities like Indore, Navi Mumbai, and Surat led the rankings, with Ahmedabad, Bhopal, and Lucknow among emerging performers. As a token of appreciation, residents of these cities will receive exclusive discounts on Vim Floor Cleaners.
The campaign highlights Vim’s belief that cleanliness begins at home and aligns with its recent launch of the Vim Ultrapro Floor Cleaner, featuring biodegradable polymer technology and probiotic actives. The initiative combines outdoor, radio, and digital outreach to promote civic pride and drive lasting hygiene habits.