Zomato has announced Shah Rukh Khan as its new brand ambassador, following his appearance in its latest campaign, Fuel Your Hustle, which celebrates hard work and perseverance. The partnership aims to inspire individuals driven by consistency and ambition, aligning with Zomato’s mission to support their journeys with great food.

Zomato’s Marketing Head, Sahibjeet Singh Sawhney, highlighted SRK’s rise as a symbol of relentless progress, while Khan expressed his excitement to join a brand rooted in hustle and innovation. He will feature across Zomato’s marketing platforms, including TV, digital, print, and outdoor media.

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