Olivia Caetano promoted to Strategy Director at VML.
Olivia Caetano has been elevated to Strategy Director at VML in London after serving as Senior Strategist for over 18 months. She joined the agency in January 2024, bringing a…
Accenture Song–WPP merger buzz sparks industry chatter.
Speculation is rising over a potential merger between Accenture Song and WPP, as both firms navigate transformation amid an AI-driven economy. While no deal is confirmed, reports suggest informal talks…
Famous Innovations bags social media duties for India’s first Pickleball League.
Famous Innovations has been appointed as the social media agency for the World Pickleball League (WPBL), India’s first professional pickleball league. The agency will shape WPBL’s digital identity with a…
IPG posts $2.5B revenue, sees 3.5% organic drop.
Interpublic Group (IPG) reported $2.5B in total Q2 revenue, with a 3.5% global organic net revenue decline—driven by drops of 2.6% in the U.S. and 5.4% internationally. Despite revenue pressures,…
Omnicom forms Omnicom Oceania, names Nick Garrett CEO.
Omnicom has launched Omnicom Oceania, uniting its creative, media, PR, and marketing agencies across Australia and New Zealand under one leadership structure. The move aims to deliver more integrated, specialized…
Omnicom and Interpublic get Australian antitrust nod, near mega-merger.
Omnicom and Interpublic have secured antitrust approval from Australia’s Competition and Consumer Commission (ACCC), marking the 14th of 18 clearances needed for their proposed merger. The ACCC ruled the deal…
Dentsu Lab debuts in India under the leadership of Gurbaksh Singh.
Dentsu has officially launched Dentsu Lab in India, expanding its global innovation network to Mumbai, Bengaluru, and Gurgaon. Joining existing Labs in Tokyo, London, and Warsaw, the India Lab aims…
Publicis Groupe posts 5.4% organic growth and 17.4% margin in H1 2025.
Publicis Groupe reported strong results for H1 2025, with 5.4% organic growth and a 17.4% operating margin. Q2 alone saw 5.9% organic growth, outpacing competitors by 800 basis points. The…
WPP names Baiju Shah Global CEO of AKQA.
WPP has named Baiju Shah as the new Global CEO of AKQA, its leading design and innovation agency. Formerly the Global Chief Strategy Officer at Accenture Song, Baiju brings over…
Rohit Shaw appointed SVP at Arena Media, Havas Media Network.
Rohit Shaw has joined Havas Media Network as Senior Vice President, where he will be part of Arena Media, overseeing agency partnerships and key client accounts. Announcing the move on…
McCann Worldgroup names Ida Rezvani President & Global Chief Client Officer.
McCann Worldgroup has appointed Ida Rezvani as President and Global Chief Client Officer, a newly created role aimed at enhancing client value and innovation across its global portfolio. Reporting to…
FCB Interface appoints Swati Balani as Executive Creative Director.
FCB Interface has appointed Swati Balani as Executive Creative Director to lead integrated creative mandates across mainline, digital, content, and social platforms. With over 15 years of experience, Balani has…
Cindy Rose OBE to take over as WPP CEO from 1 September 2025.
WPP has announced the appointment of Cindy Rose OBE as its new CEO, effective 1 September 2025, succeeding Mark Read, who will step down the same day and support the…
Shiv Sethuraman appointed Chief Transformation Officer at Famous Innovations.
Famous Innovations has appointed Shiv Sethuraman as Chief Transformation Officer. With over 20 years of global experience, Shiv will lead strategic growth and business expansion for the agency. He has…
WPP Media’s “Media Minute” spotlights “Open Intelligence” for AI-driven marketing
WPP Media, the newly rebranded global media arm of WPP, has launched “Open Intelligence,” an AI-powered platform designed to revolutionize marketing in a post-cookie world. Moving beyond traditional ID-based targeting,…
Madison Media Sigma wins Media AOR of The Sleep Company
Madison Media Sigma, a unit of Madison World, has been appointed as the Media AOR for The Sleep Company. The agency will handle the brand’s traditional media duties, including TV…
Snehrag Raghavan joins Dentsu India as VP, Financial Services & FinTech Consulting.
Snehrag Raghavan has been appointed Vice President – Financial Services and FinTech Consulting at Dentsu India, marking a significant step in his career. He joins after over eight years at…
Madison Media Plus Wins Media Mandate for Activewear Brand Strch
Madison Media Plus, part of Madison World, has secured the media mandate for Strch, an Indian activewear brand, following a multi-agency pitch. The agency will handle the brand’s complete media…
Madison Media Omega wins Farmley’s media mandate.
Madison Media Omega, part of Madison World, has secured the traditional media mandate for wellness snack brand Farmley in Tamil Nadu. The agency will handle media duties across Print, Radio,…
Eeshita Ghosh appointed Managing Partner at WPP Media.
Eeshita Ghosh has been appointed Managing Partner at WPP Media, marking a new milestone in her distinguished media career. She announced the move on LinkedIn, highlighting it as a natural…
Dentsu India elevates Sujeet Behra to President, Carat & CSO, Dentsu Media.
Dentsu India has promoted Sujeet Behra to President of Carat while expanding his role as Chief Strategy Officer, Dentsu Media. Reporting to Amit Wadhwa, CEO, Dentsu Creative & Media Brands,…
Ashish Gupta joins Publicis Media as VP.
Publicis Media has appointed Ashish Gupta as Vice President to lead the digital strategy for Haleon India. With over 17 years of experience in digital marketing and media, Ashish returns…
Mukund Olety joins WPP to lead Coca-Cola’s creative vision in Europe.
Mukund Olety, former Chief Creative Officer at VML India, has taken on a new role with WPP, leading the creative vision for The Coca-Cola Company in Europe. Calling it a…
Sindhuja Rai named Chief Client Officer, APMEA at WPP Media.
Sindhuja Rai has been named Chief Client Officer for the Asia Pacific, Middle East, and Africa (APMEA) region at WPP Media, and will be based in Singapore. She announced the…
WPP and Vercel deepen partnership to boost AI-driven digital experiences.
WPP has expanded its global partnership with web platform Vercel to integrate its AI tools — v0 and AI SDK — into WPP’s creative workflow. This collaboration aims to speed…
Omnicom-Interpublic merger clears major FTC approval.
Omnicom and Interpublic have cleared a major regulatory hurdle as the U.S. Federal Trade Commission (FTC) concluded its antitrust review of Omnicom’s proposed acquisition of Interpublic. The FTC granted early…
Saumya Agarwal appointed Vice President at Madison Media Plus.
Madison Media Plus, part of Madison World, has appointed Saumya Agarwal as Vice President. Reporting to COO Mimi Deb, Saumya brings over 18 years of experience in integrated marketing across…
Dentsu launches ‘dentsu anime solutions (das)’ to boost global expansion of Japanese anime.
Dentsu Inc. and Dentsu Anime Solutions Inc. have launched a new global brand, dentsu anime solutions (das), aimed at accelerating the international growth of Japanese anime. Responding to rising global…
WPP named Creative Company of the Year at Cannes Lions 2025.
WPP was named Creative Company of the Year at the 2025 Cannes Lions International Festival of Creativity, recognising the outstanding creative work across its agencies. WPP won a total of…
Ogilvy and Dove’s “Real Beauty” wins Grand Prix in Creative Strategy.
On the fourth day of the 2025 Cannes Lions International Festival of Creativity, Ogilvy and Dove were awarded the Grand Prix in Creative Strategy – Long-Term Brand Platform for their…