Neha Gulati is the new Marketing Head for Dairy at Nestlé.
Neha Gulati has been appointed Marketing Head – Dairy at Nestlé. After a transformative five-year tenure at Coca-Cola, where she gained valuable insights, Neha is eager to begin this new…
Aayushi Patil Takes on New Role as Associate Director, Digital Planning at PHD
Aayushi Patil has been promoted to Associate Director, Digital Planning at PHD, a leading global media agency. Previously, she served as Group Head at PHD, where she played a key…
Axis Max Life reveals new identity with Swiggy partnership and print campaign.
Axis Max Life Insurance, formerly Max Life Insurance, has unveiled a refreshed brand identity to mark a key milestone. To celebrate, the company has partnered with Swiggy to offer a…
Jaya Jamrani rejoins Castrol’s global marketing team after a year-long sabbatical.
Jaya Jamrani has rejoined Castrol’s global marketing team as VP – Global Marketing (Cars) after a year-long sabbatical. Previously, she served as Castrol India’s CMO. Reflecting on her past work,…
Ninad Pathak joins Cello as Head of Digital Marketing.
Ninad Pathak has joined Cello as the Head of Digital Marketing, as announced in a LinkedIn post. Prior to this role, he served as Assistant Vice President of Marketing at…
TransUnion CIBIL appoints Bhavesh Jain as MD & CEO.
TransUnion CIBIL has appointed Bhavesh Jain as Managing Director and CEO, succeeding Rajesh Kumar, who recently resigned after five years in the role. Kumar’s leadership was pivotal during key phases,…
HUL appoints Dr. Vivek Mittal as Executive Director, Legal & Corporate Affairs.
Hindustan Unilever Limited (HUL) has appointed Dr. Vivek Mittal as Executive Director, Legal and Corporate Affairs, effective March 2025. He will succeed Dev Bajpai, who retired early in October. Dr.…
ICICI Bank signs MoU with Commonwealth Bank of Australia.
ICICI Bank has signed a Memorandum of Understanding (MoU) with the Commonwealth Bank of Australia (CBA) to enhance support for customers across the Australia-India corridor. The agreement was signed by…
Glance partners with Airtel Digital TV to launch Glance TV.
Glance has launched Glance TV, a groundbreaking feature that transforms idle TV screens into AI-powered smart surfaces. Initially rolled out in India with Airtel as its first partner, Glance TV…
REHAU names Tushar Verma as Executive Vice President.
REHAU India has appointed Tushar Verma as Executive Vice President to drive the company’s growth in India and Southeast Asia. Tushar, an alumnus of IIM Kolkata, brings extensive experience from…
Amazon launches Sponsored TV to transform OTT ad accessibility.
Amazon India’s head of advertising, Girish Prabhu, announced the upcoming launch of “Sponsored TV” in 2025, an ad platform designed to help businesses of all sizes advertise on OTT services…
DOMS Industries awards digital marketing mandate for Amariz to Media Care
DOMS Industries has appointed Media Care to handle the digital marketing for its ‘Amariz’ brand. Media Care will develop campaigns, create content, manage influencer marketing, and oversee social media ads…
EGF teams up with Social & Media Matters for responsible gaming campaign.
The E-Gaming Federation (EGF) has partnered with Social & Media Matters to launch a campaign promoting responsible gaming practices across India. The initiative will host interactive workshops at 30 colleges…
Omnicom’s IPG takeover reshapes global ad landscape.
Omnicom is set to acquire rival Interpublic Group (IPG) in a $30 billion deal, creating a global advertising powerhouse. The merger, expected to close by mid-2025, will combine Omnicom’s vast…
82.5 Communications forms a bold partnership with an Indian craft brewery.
82.5 Communications, part of the Ogilvy Group, has won the mandate to lead the launch campaign for Indian Craft Brewery (ICB), a new microbrewery in Bengaluru. The agency will handle…
IDFC FIRST Bank launches an AI Amitabh Bachchan hologram.
IDFC FIRST Bank has launched an AI-powered holographic avatar of Amitabh Bachchan, enabling customers to interact and access information about the bank’s products like Zero Fee Banking and Monthly Interest…
ZEE and Yamaha team up to reinvent ‘The Call of the Blue’ Anthem.
ZEE Entertainment and Yamaha Motors have collaborated to reinvent Yamaha’s iconic “The Call of the Blue” campaign with the contestants of Sa Re Ga Ma Pa. This partnership brings a…
Max Level wins PR and Social Media mandates for 88 Games.
Max Level, a marketing and PR agency built by gamers, has been awarded the PR and social media mandates for 88 Games, the newly launched game development division of 88…
HUL has revealed its premiumisation strategy; D2C brands should beware.
Hindustan Unilever Limited (HUL) has launched a premiumisation strategy aimed at tapping into India’s expanding premium consumer market. By 2030, more households are expected to earn between $8,500 and $40,000…
Tempest Advertising partners with JLPL and acquires a team for the Women’s Cricket League.
Tempest Advertising participated in the JITO Ladies Premier League player auction and successfully acquired one of the six teams, bidding for top players. The auction featured players ranging from 20…
DEPT and Shopify team up to shape the future of commerce.
Global digital agency DEPT® has partnered with Shopify to help businesses unlock the future of commerce. Combining DEPT®’s expertise in technology and marketing with Shopify’s scalable platform, the partnership offers…
King Koil selects AdLift as its digital media partner.
AdLift has been appointed as the official digital media partner for King Koil, India’s leading premium sleep solutions brand. This partnership will focus on enhancing King Koil’s online presence, increasing…
Zepto surpasses Rs 1,000 crore in annual ad revenue.
Zepto has surpassed Rs 1,000 crore in annualized ad revenue, just three years after launching its ad business, announced co-founder and CEO Aadit Palicha on LinkedIn. The company’s ad business…
After a two-year pause, SoftBank is reshaping its strategy in India.
During quarterly earnings call earlier this month, Yoshimitsu Goto, CFO of Japan’s SoftBank Group, shared the company’s updated investment strategy. After two years in “defensive mode,” SoftBank, one of the…
NODWIN Gaming expands its portfolio by acquiring Trinity Gaming.
NODWIN Gaming, a subsidiary of Nazara Technologies, has acquired Trinity Gaming, a leading gaming agency and platform MCN/CSP, for INR 24 crore. Trinity will become a fully owned subsidiary, with…
HUL has 19 brands surpassing Rs 1000 crore, with Surf Excel set to exceed Rs 10,000 crore in turnover by FY25.
In 2022, Hindustan Unilever’s (HUL) Surf Excel became the first non-food brand in India’s FMCG sector to reach $1 billion in sales, achieving “unicorn” status. HUL projects that Surf Excel…
Spotify Hits honors the most creative campaigns on the platform.
Spotify Hits, a global program recognizing creative excellence in advertising, debuted in India by honoring nine standout campaigns that showcased innovation and creativity on the platform. Chosen from over 100…
Meta study reveals tier-2/3 towns fuel e-commerce growth.
Meta’s latest studies highlight two key trends reshaping online shopping in India: the rise of Quick Commerce and the rapid growth of e-commerce in tier-2 and tier-3 towns. According to…
Air India SATS names Ramanathan Rajamani as CEO.
Air India SATS (AISATS) has appointed Ramanathan Rajamani as its CEO, effective November 14, 2024. With over 20 years of experience, Ramana returns to the role he previously held from…
Unilever’s Ramya Venkat joins Abbott.
Ramya Venkat, formerly Senior Brand Manager for Indulekha at Hindustan Unilever (HUL), has joined Abbott as Director of Integrated Marketing. Abbott, a global healthcare company, focuses on products in diagnostics,…