- AI in Advertising: Superpower for Growth or Industry’s Slow poison?
No, no not slow poison at all. I think it’s going to help the advertising industry immensely. Complemented with human intelligence, artificial intelligence is the only way forward. Where things aren’t humanly possible, AI steps in and I expect it to take advertising to a whole new level very, very soon.
- What’s your ideal vision of Advertising in 2030?
As it has always been, the audience and consumers should remain at the center of all advertising practices that’s when we reach the ideal. If we keep working towards this goal, I believe advertisers, audiences, and publishers will all be in a great position. Let’s stay focused on this ideal path and aim for 2030. We’re very close to it.