WPP Media has appointed Cal Knight as Global Media Lead for WPP Open X, its integrated team dedicated to The Coca-Cola Company.
Knight, who has over 20 years of experience in CPG, retail, and technology, previously led agency partnerships at Walmart Connect and held senior roles at Twitter, IPG, Havas, and Publicis, working with brands like PepsiCo, Microsoft, and Mondelez.
In his new role, he will focus on driving integration and marketing innovation to strengthen Coca-Cola’s global presence.