coto, India’s leading emotional wellness platform, has appointed Tabi Bude as Chief Expansion Officer to drive its global growth strategy. With over 20 years of international experience across media, consumer goods, tech, and consulting, Tabi has held senior roles at Red Bull, SoftBank-backed ventures, and McKinsey & Company, where he co-led the global Business Building in Consumer Health practice.
In his new role, he will spearhead coto’s international expansion, scaling its expert-led emotional wellness services while preserving its core mission of accessibility and impact. Founder & CEO Tarun Katial said Tabi’s global expertise will accelerate coto’s expansion in markets like Canada, the US, Australia, and the Eurozone.
Tabi expressed enthusiasm for building coto into a mainstream global wellness brand that empowers individuals worldwide. Based in Hamburg, Germany, he holds a business degree from WHU – Otto Beisheim School of Management.