7UP has launched its first sonic logo in India, introducing a new audio identity to strengthen brand recall and deepen consumer connection through sound. Developed in collaboration with BrandMusiq, the 7-note “MOGO” blends fizzy drink sounds with a custom melody, capturing the brand’s refreshing and vibrant personality.
This sonic branding supports 7UP’s ‘Super Duper Refresher’ positioning and will be rolled out across digital platforms and in-store touchpoints, starting in Bengaluru. Created using BrandMusiq’s AI tool SoniqScan and refined with consumer feedback, the MOGO aims to create an emotionally engaging and consistent audio experience for the brand.