AdGlobal360 (AGL) has launched dXfactor, a new Martech consulting practice focused on AI-first digital transformation for enterprises. The initiative integrates AI, data, media, and design to deliver measurable business growth and strengthen AGL’s role as a digital transformation partner.
Varun Seth has been appointed Managing Partner to lead dXfactor, building it into a centre of excellence for strategy, consumer insight, and technology enablement. The practice will support the full marketing journey, from go-to-market strategies and Martech architecture to paid-media effectiveness, customer experience, and robust measurement frameworks.
The launch reinforces AGL’s commitment to innovation and its vision to help enterprises navigate the AI-first era, leveraging its decade-long experience with Fortune 500 clients and proprietary AI-powered tools.