Mumbai 11th August 2025: Admatazz has announced today a strategic partnership and investment in ScaleSale, a fast-growing performance marketing agency founded by Aryan Mirchandani. The move is aimed at expanding Admatazz’s media capabilities and reinforcing its commitment to delivering full-service marketing solutions
This collaboration is rooted in a long-standing mentorship journey between the two founders. Aryan Mirchandani began his career as an intern at Admatazz while still in college. When he decided to start ScaleSale after graduation, Admatazz came on board as the sole investor, backing his vision for a performance-focused agency.
In under 2 years, ScaleSale has grown into a 10+ member team, handling over 30 clients with a sharp focus on ROI and execution.
While ScaleSale will continue to operate independently, this partnership marks a strategic move by Admatazz to strengthen its performance marketing vertical. Instead of hiring senior leadership externally, Admatazz chose to invest in building its own network of specialised agencies with ScaleSale being the first step in that direction.
“This is a natural evolution of how Admatazz intends to grow in the digital marketing space in India and globally” said Yash Chandiramani, Founder & Chief Strategist, Admatazz. “At Admatazz, we’ve always believed in blending creativity with accountability guided by a science-backed approach to problem-solving. Aryan’s performance mindset aligns seamlessly with our philosophy. With ScaleSale’s performance-driven mindset and deep media expertise, we now have a partner that strengthens our ability to deliver full-funnel digital solutions from strategy to outcomes. While they will continue to operate independently, this collaboration strengthens our performance team, enables us to scale smarter and drive even greater impact for our clients.”
Aryan Mirchandani, Founder of ScaleSale, said “ScaleSale was built on the principles of performance, precision, and evidence. Partnering with Admatazz connects us with a creative powerhouse that operates with the same evidence-based approach. We are excited to scale faster, innovate more, and deliver integrated campaigns that outperform expectations.”
Together, the agencies aim to deliver integrated campaigns that balance brand-building and performance at scale.
About Admatazz
Admatazz is a creative group of enthusiastic marketers powered by media, technology and a scientific temper. Operating from Mumbai since 2017, the 70-member team blends strategic planning, evidence-based frameworks and cross-channel production to build and grow Indian and global brands. Its practice spans research-driven creative development, integrated media planning, mar-tech implementation and marketing experimentation rooted in the laws of buyer behaviour. Admatazz serves organisations across banking and financial services, consumer goods, automotive, fintech, hospitality, health and education, delivering campaigns that balance long-term brand equity with near-term commercial performance. Work is guided by an Ehrenberg-Bass certification, ensuring decisions are anchored in evidence.
About ScaleSale
Scalesale is a performance marketing agency founded in 2023, built to scale brands through media, data, and experimentation. Operating from Mumbai with a 10+ member team, Scalesale designs and executes ROI-focused campaigns across Meta, Google, and programmatic channels. Its work spans lead generation, funnel optimization, creative testing, and full-funnel strategy, enabling clients in finance, real estate, education, and e-commerce to grow efficiently. Every campaign is grounded in data, driven by platform expertise, and optimized for measurable business impact.