Gateway To The Media Industry Insights
ZEE5 is set to launch free ad-supported streaming television (FAST) channels in India starting August 2025, in partnership with cloud-tech provider Amagi. The initiative will offer always-on content—including movies and…
Hero Realty partnered with adtech firm VDO.AI to launch a targeted video campaign across Delhi-NCR, using AI-powered Online Video (OLV) technology to engage high-intent homebuyers. The campaign successfully connected with…
Fixderma, a leading dermatologist-recommended skincare brand in India, has been announced as the official skincare partner for the inaugural Neeraj Chopra Classic 2025, India’s first international javelin competition, set to…
Policybazaar, India’s leading online insurance platform, has partnered with Whilter.AI to overhaul its customer retention strategy using advanced AI-driven personalization. The collaboration focused on re-engaging policyholders at risk of churn,…
Cantabil Retail India Ltd. has partnered with Zepto to deliver its latest fashion collections to customers in minutes, marking a significant shift in on-demand fashion retail. This collaboration allows users…
Digiace, a new-age digital advertising brand, has entered the Indian market through a strategic partnership with Southeast Asia’s Martech player YMT Ads. Headquartered in Mumbai and led by industry veteran…
HCLTech has entered a multi-year strategic partnership with E.ON, one of Europe’s largest energy companies, to support its global cloud transformation journey. As part of the deal, HCLTech will set…
The Trade Desk has partnered with quick commerce platform Zepto to link digital ad campaigns with real-time sales insights, enhancing targeting precision and campaign measurement. Marketers using The Trade Desk…
MiQ and dentsu have formed a strategic partnership, making MiQ the official Intelligence Partner for dentsu. As the first holding company to integrate MiQ Sigma—MiQ’s AI-powered programmatic platform—dentsu aims to…
Netflix is boosting its global ad capabilities by partnering with Yahoo DSP, allowing advertisers to buy Netflix ad inventory programmatically across all 12 of its ad-supported markets later this year.…
WPP has become the first major ad agency to integrate TikTok’s Symphony generative AI tools into its AI-powered platform, WPP Open. This move enhances content creation, enabling WPP teams to…
Amazon Ads and Roku have announced an exclusive integration that gives advertisers access to the largest authenticated Connected TV (CTV) footprint in the U.S., reaching 80 million households—over 80% of…
Integral Ad Science (IAS) has partnered with Lyft Media as its first third-party media quality measurement provider. This collaboration allows advertisers to use IAS’s tools—Viewability, Invalid Traffic (IVT), and Brand…
Coca-Cola has launched a new record label called Real Thing Records in partnership with Universal Music Group (UMG). This genre-agnostic label aims to elevate emerging global artists and deepen the…
PepsiCo India, in partnership with The Social Lab (TSL), has expanded its plastic circularity initiative, Tidy Trails, to New Delhi’s Chandni Chowk and Pune’s FC College Road, while also strengthening…
Paramount has ended its two-decade-long media partnership with WPP, selecting Publicis as its new media agency without a formal review. The shift comes as Paramount prepares for a potential $8…
Bisleri International has announced a strategic partnership with Dubai-based retail giant Apparel Group to manufacture, market, and distribute its beverage portfolio across the Middle East and Africa, starting with a…
Oliva Clinics has expanded its digital partnership with integrated marketing agency Team Pumpkin to strengthen its social media presence and boost awareness around its science-backed dermatology treatments. With 32 clinics…
Indian FMCG giant DS Group has partnered with AI-powered platform o9 Solutions to enhance its demand and distribution planning capabilities. This collaboration is a key step in the Group’s broader…
Virat Kohli has ended his ₹110 crore, 8-year deal with Puma to support Agilitas Sports, a homegrown athleisure brand founded in 2023 by former Puma India MD Abhishek Ganguly. Kohli…
Rugby India and GMR Sports have announced the inaugural Rugby Premier League (RPL), set to take place from June 1–15 at the Mumbai Football Arena. Star Sports and JioStar will…
IndianOil has been named Presenting Partner for WTT Star Contender Chennai 2025, marking its commitment to Indian table tennis. The tournament, debuting in Chennai from March 25-30 at Jawaharlal Nehru…
Furlenco has partnered with Royal Challengers Bengaluru (RCB) as the Official Furniture Partner for the Indian T20 League 2025, expanding its previous collaboration from the Women’s T20 League. The brand…
UBON, India’s leading gadget accessory brand, has extended its partnership with Rajasthan Royals as the Official Audio Partner for the third consecutive year, lasting until the end of the 2026…
Sony India has named music sensation Karan Aujla as the brand ambassador for its audio category, strengthening its commitment to premium sound experiences. The partnership launches with a multi-platform campaign…
Noise and FITPASS have launched the Noise x FITPASS Bundle, an industry-first fitness-tech collaboration that combines smartwatches with premium fitness memberships. Priced at ₹1,999, the bundle includes a bestselling Noise…
Garnier Black Naturals partners with MS Dhoni and Sakshi Singh Dhoni for a new campaign celebrating trust in hair color. The playful TVC showcases the couple’s chemistry as they endorse…
Tips Music Ltd and Sony Music Publishing have expanded their global partnership, adding YouTube (excluding India) for international publishing of Tips Music’s extensive catalog. This renewal emphasizes promoting Bollywood soundtracks…
BOULT has launched the Mustang Torq earbuds in new Yellow & Silver variants, blending power, style, and high-performance audio. Inspired by the energy of a Mustang, these earbuds cater to…
Cycle Pure Agarbathi has partnered with Flipkart Minutes to offer a special Maha Shivratri deal. Customers who place an order above Rs. 199 on Flipkart Minutes will receive a pack…