ZEE and Yamaha team up to reinvent ‘The Call of the Blue’ Anthem.
ZEE Entertainment and Yamaha Motors have collaborated to reinvent Yamaha’s iconic “The Call of the Blue” campaign with the contestants of Sa Re Ga Ma Pa. This partnership brings a…
Tempest Advertising partners with JLPL and acquires a team for the Women’s Cricket League.
Tempest Advertising participated in the JITO Ladies Premier League player auction and successfully acquired one of the six teams, bidding for top players. The auction featured players ranging from 20…
DEPT and Shopify team up to shape the future of commerce.
Global digital agency DEPT® has partnered with Shopify to help businesses unlock the future of commerce. Combining DEPT®’s expertise in technology and marketing with Shopify’s scalable platform, the partnership offers…
Teads and VIDAA enhance partnership to boost CTV advertising.
Teads has strengthened its partnership with VIDAA USA, enhancing CTV advertising campaigns globally. This collaboration allows Teads to deliver impactful ads on VIDAA-powered smart TVs, including those by Hisense, Toshiba,…
Liberty General Insurance teams up with Profectus Capital to support MSMEs.
Liberty General Insurance has partnered with Profectus Capital to offer tailored insurance solutions for Micro, Small, and Medium Enterprises (MSMEs) in India. The collaboration aims to enhance financial security for…
Trip.com teams up with Meru Utama for brand campaign at KLIA.
Trip.com has partnered with Meru Utama (VGI Airports) to launch a high-visibility brand campaign at Kuala Lumpur International Airport (KLIA). The campaign will feature Trip.com branding across key OOH spaces,…
Salt Oral Care teams up with Zepto for luxury oral care delivery.
Salt Oral Care, India’s premium oral care brand, has partnered with quick-commerce platform Zepto to offer fast delivery of its luxury products. This collaboration makes Salt’s top-selling items, including Dawn…
Sokrati and VWO team up to improve Digital Experience Optimization.
Sokrati, a leading digital growth agency in India, has announced a strategic partnership with VWO, a global leader in A/B testing and conversion rate optimization. This collaboration aims to enhance…
Cadbury’s ad simplifies Diwali homecoming with confirmed tickets.
As Diwali approaches, the longing for home intensifies, often hampered by ticket frustrations. Recognizing this, Cadbury Celebrations has launched the #CadburyCelebrationsConfirmedTicket campaign in collaboration with IRCTC, aimed at easing the…
Comscore teams up with IAMAI for India’s CTV Study.
Comscore has partnered with IAMAI to conduct a comprehensive study of India’s Connected TV (CTV) market, aimed at providing valuable insights for brands, publishers, OTT platforms, agencies, and broadcasters. As…
Tennis Premier League teams up with Viacom18 for the next season!
The Tennis Premier League (TPL) has partnered with Viacom18 as its official broadcast partner for the sixth season, taking place at the Cricket Club of India from December 3 to…
Ashley Madison appoints Pitchfork Partners for India communications.
Pitchfork Partners Strategic Consulting LLP has been appointed as the communications agency for Ashley Madison, a global married dating site. Pitchfork will manage PR, social, and digital strategies for the…
Taboola teams up with Jounce Media for an MFA-free advertising network.
Taboola, a leader in online recommendations, has partnered with Jounce Media to ensure its Taboola Select publisher network is free from Made for Advertising (MFA) sites, which account for 15%…
Amazon and MX Player partner to enhance premium free entertainment for 250 million users in India.
Amazon recently acquired certain assets of MX Player, including the MX Player app, a leading free streaming OTT service in India. With this acquisition, Amazon is merging two of India’s…
Diageo extends its partnership with Enormous Brands.
Diageo has strengthened its partnership with Enormous Brands, appointing the agency to manage its creative strategy. Enormous Brands will oversee the brand strategies and creative solutions for Royal Challenge, Signature,…
ZEE5 teams up with Kyoorius Designyatra 2024.
ZEE5, India’s prominent video streaming platform, returned as the title sponsor of Kyoorius Designyatra 2024 for the second consecutive year. Held from 26th to 28th September in Goa, the event…
Vodafone & Intelsat Boost Satellite Connectivity for Remote Areas
Vodafone and Intelsat have renewed their partnership to improve satellite connectivity for organizations in hard-to-reach areas and disaster zones. This expanded collaboration will enhance Vodafone’s terrestrial networks, enabling businesses, governments,…
Crosshairs Communication wins PR mandate for India Today Conclave 2024.
Crosshairs Communication has secured the PR mandate for the India Today Conclave 2024, set for September 25-26 at Taj Lands’ End, marking over a decade of partnership. As the official…
Vi-John Chooses dentsu X for Media Partnership.
Vi-John Healthcare India, a leading manufacturer of personal care and healthcare products, has appointed dentsu X to handle the integrated media mandate for its Shaving Category following a competitive pitch.…
MARS Cosmetics Expands Market Reach with Shoppers Stop Partnership.
MARS Cosmetics, a premier name in the beauty industry, is thrilled to announce its strategic partnership with Shoppers Stop, one of India’s most renowned retail chains. This collaboration aims to…
Max Factor partners with Shoppers Stop for India retail launch.
Max Factor, renowned for its Hollywood heritage, is making its debut in India’s retail market through a partnership with Shoppers Stop and House of Beauty. By the end of the…
Comscore and FreeWheel form a cutting-edge partnership.
Proximic by Comscore and FreeWheel have teamed up to introduce privacy-focused, ID-free audience targeting for CTV. This collaboration integrates Proximic’s data into FreeWheel’s ad management platform, enabling publishers to access…
Hashtag Orange wins Zuno PHYD and launches ‘Well Done Vivaan’.
Integrated marketing agency Hashtag Orange has been chosen to spearhead Zuno General Insurance’s latest campaign, titled ‘Well Done Vivaan’. This campaign promotes Zuno’s new Pay How You Drive (PHYD) add-on…
JioCinema Partners with The International Academy of Television Arts & Sciences to Host the Semi-Finals Jury for the 52nd International Emmy® Awards
JioCinema, the Indian streaming platform of Viacom18,hosted the Semi-Final Round of Judging for the 52nd International Emmy® Awards in Mumbai.The event featured an esteemed panel of industry luminaries, including Tisca…
SBI Life Secures Gold Sponsorship for India’s Paralympic Team at Paris 2024
SBI Life Insurance has become a Gold Sponsor for the Paralympic Committee of India (PCI) for the Paris 2024 Paralympic Games, starting on August 28, 2024. This partnership aims to…
GroupM and Pacvue Introduce Unified Commerce Solution.
GroupM, WPP’s media investment group, has launched a global Integrated Commerce Management solution in partnership with Pacvue. This new solution merges GroupM’s data and expertise with Pacvue’s technology to streamline…
Shoppers Stop Teams Up with Single.id to Upgrade the First Citizen Club
Shoppers Stop, a leading fashion and lifestyle retailer in India, has teamed up with Single.id, a pioneer in cross-reward program identification, to enhance the shopping experience for its customers. The…
WPP to develop generative 3D environments in partnership with NVIDIA
At SIGGRAPH, WPP showcased the next phase of its partnership with NVIDIA, utilizing the new NVIDIA NIM microservices for Universal Scene Description (OpenUSD) to create generative 3D landscapes and worlds…
Times OOH has obtained exclusive advertising rights for Mumbai Metro Line 3.
Times Innovative Media Ltd (Times OOH), a leading player in Out-of-Home (OOH) advertising, has secured exclusive advertising rights for Mumbai Metro Line 3. This achievement solidifies Times OOH’s reputation for…
Standard Chartered and the Museum of Solutions Collaborate on the Futuremakers Initiative.
Standard Chartered Bank and the Museum of Solutions in Mumbai have teamed up to launch the Futuremakers programme, aimed at empowering 100 children from Brihanmumbai Municipal Corporation (BMC) schools. This…