Amazon Ads and Roku have announced an exclusive integration that gives advertisers access to the largest authenticated Connected TV (CTV) footprint in the U.S., reaching 80 million households—over 80% of the market—via Amazon DSP. This collaboration enhances targeting, measurement, and performance by combining Amazon’s data and Roku’s massive streaming reach across major platforms like The Roku Channel, Prime Video, Disney, and more.
Early results show the partnership improves ad efficiency—reaching 40% more unique viewers and cutting repeat ad exposure by 30%. The integration uses advanced identity resolution to deliver precise, cross-device targeting and full-funnel measurement.
Set to roll out broadly by Q4 2025, this move marks a significant leap for performance-driven TV advertising, offering unmatched scale, control, and insight for brands and agencies.