AnyMind Group has integrated Model Context Protocol (MCP) into its influencer marketing platform AnyTag, enabling conversational AI-powered automation for campaign planning, influencer discovery, and performance tracking.
With this upgrade, users can interact with AnyTag through AI agents on its interface or messaging platforms, executing tasks via natural language instead of switching between multiple tools. The system supports advanced influencer searches, campaign management, and real-time performance insights, powered by MCP servers that interpret and trigger actions seamlessly.
The move makes AnyMind one of the first companies globally to embed conversational AI into influencer marketing workflows at scale, streamlining repetitive tasks and boosting efficiency.
Launched in 2016, AnyTag now offers integrations with major platforms including Instagram, TikTok, YouTube, X, Facebook, Threads, and more, as part of AnyMind’s broader push to unify AI, marketing, and digital commerce into a scalable ecosystem.