Arrow, the 170-year-old premium clothing brand, has signed actors Vedang Raina and Khushi Kapoor as brand ambassadors to connect with a new generation of consumers.
Vedang represents Arrow’s confident and dynamic style, while Khushi brings elegance and modernity. Both will feature in the brand’s upcoming campaign, “Tailored for the good life”, set in New York to reflect Arrow’s heritage and contemporary outlook.
The partnership highlights Arrow’s commitment to blending its legacy of craftsmanship with modern style, reinforcing its position as a brand of confidence, sophistication, and innovation.