Crayons Advertising has officially entered professional cricket by acquiring the New Delhi Tigers franchise in DPLT20 Season 2, marking a strategic move to boost community engagement and youth talent development.
Led by marquee players Himmat Singh and Prince Yadav, the team will debut on August 3, 2025, at Arun Jaitley Stadium in New Delhi. Backed by Perfect Pitch Events & Sports, the DPLT20 has quickly emerged as a popular regional T20 league blending cricket with entertainment.
This acquisition aligns with Crayons’ broader goals of nurturing talent, enhancing regional pride, and expanding into sports-related media. It also complements its grassroots initiatives like the Joe Root Academy under the Crayons Academy for Skills and Excellence.
With this move, Crayons reinforces its presence in the sports ecosystem and strengthens its Out-of-Home (OOH) and media verticals.