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Havas has acquired Barcelona-based experiential marketing agency MUT, strengthening its capabilities in brand experiences, live events and sustainable event solutions in Spain. Founded in 2010 by CEO Nacho Gómez, MUT…
Hakuhodo Inc. has acquired a majority stake in Mumbai-based independent digital agency Auburn Digital Solutions through its wholly owned subsidiary, AdGlobal360 India. The acquisition forms part of Hakuhodo’s global digital…
Publicis Groupe has signed a definitive agreement to acquire 160over90, the global sports and culture-focused agency currently owned by WME Group. The deal marks Publicis’ biggest move yet into sports…
Publicis Groupe has announced the acquisition of AdgeAI, a measurement and content intelligence company known for its AI-powered analytics platform. The move reflects the network’s continued focus on strengthening predictive…
Havas has acquired UK-based experiential agency Bearded Kitten, further strengthening its global brand experience offering under the Havas Play division. The 45-member agency will now operate as “Bearded Kitten, part…
Crayons Advertising has officially entered professional cricket by acquiring the New Delhi Tigers franchise in DPLT20 Season 2, marking a strategic move to boost community engagement and youth talent development.…
The global advertising industry is seeing increased consolidation, with major players merging to strengthen market dominance. This trend has reached India, as Publicis Groupe and Havas Network are in separate…
EaseMyTrip.com has entered the aviation market by acquiring a 49% stake in Big Charter Pvt Ltd, driven by rising demand for chartered flights among corporate clients and high-net-worth individuals. This…