New Delhi, August 28th 2025: Pulse Candy, one of the popular brands from the Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has launched an interactive campaign for Ganesh Mahotasav in Maharashtra. The campaign titled “My Mushak, My Wish” is a unique blend of tradition and interactive technology. The highlight of the celebratory campaign will be at Lalbaugcha Raja, Mumbai, where Pulse marks its fourth consecutive year of association. In addition to Mumbai, there will be engaging activities as part of the campaign in other key markets of the state, including Pune, Nagpur, Nashik, Aurangabad and Jalgaon.
As part of the “My Mushak, My Wish” campaign at Lalbaugcha Raja, a three-foot-tall Mushak (the vehicle of Lord Ganesh) installation has been crafted entirely from Pulse Candies. Visitors can whisper their wishes into the Mushak’s ear, which uses voice-enabled technology to activate a dispensing machine. This machine then releases either a Pulse Candy or a Pulse Golmol as a symbolic acceptance of the wish.
Speaking about the campaign, Ashish Bhargava, Senior General Manager, Marketing, Confectionery, DS Group, said, “Ganesh Mahotsav is an important festival of Maharashtra and we understand the soul of this festival. Being at Lalbaugcha Raja for the fourth consecutive year is a proud moment for the DS Group. Much like the tangy twist of Pulse candy, we consistently aim to bring freshness, turning the familiar into something exciting. This year, we’re bringing it to life with ‘My Mushak, My Wish’ campaign, an initiative that blends timeless tradition with a touch of modern innovation, allowing us to connect with consumers in a way that’s both meaningful and delightfully unexpected.”
Pulse candy is also creating multiple touchpoints for consumers at Lalbaugcha Raja. Installations of a life-size modak made entirely of Pulse candies will also be an attraction. Visitors can also participate in a dedicated tattoo corner offering Bappa-themed designs integrated with quirky Pulse lines.
The on-ground activations will be amplified through a digital campaign designed to extend reach and participation. Festive-themed content, branded Ganesh Mahotsav stickers for Instagram, online contests, influencer collaborations and vox-pop videos will connect Pulse Candy with millions of people beyond the pandals.
About DS Group
The DS Group (Dharampal Satyapal Group) is a one of the leading FMCG conglomerates and a Multi-Business Corporation with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, Birthright, LuvIt, Chingles, Golmol, Namah are some of the leading brands, the Group proudly shelters today.
As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC.