Duroflex Limited has announced a leadership transition, promoting Jacob George to Chairman and Managing Director. He succeeds Mathew Chandy, who steps down after a decade of transformative leadership but will continue as a whole-time Director.
Jacob, previously Whole-time Director – Growth & Strategy, has been with Duroflex for over a decade, driving expansion in western India, digital transformation, and high-impact partnerships. Chandy praised his successor’s vision and operational excellence, noting Duroflex’s strong 21.97% CAGR over the past five years.
Expressing his gratitude, Jacob said he aims to build on Duroflex’s solid foundation and lead its next growth phase through innovation and consumer-centric solutions. CEO Sridhar Balakrishnan added that Jacob’s leadership will accelerate growth and reinforce Duroflex’s position as a top consumer brand.
The company continues to innovate with launches like the Neuma adjustable mattress, Wave Twin smart bed, and Duropedic Back Magic mattress, endorsed by Virat Kohli. Through its D2C brand Sleepyhead, Duroflex is also expanding in lifestyle and home décor for younger consumers.